Randy Olsson
Founder · Jiu-Jitsu Black Belt · Brand Builder
An entrepreneur and lifelong builder whose professional journey has remained closely connected to the culture, people, and possibilities of jiu-jitsu.
Meet Randy
Randy Olsson is a jiu-jitsu black belt, entrepreneur, creative strategist, and the founder of War Tribe. He has spent more than 15 years practicing jiu-jitsu and has had the privilege of training alongside and learning from some of the most accomplished athletes and instructors in the art.
Randy launched War Tribe from a spare room and helped grow it into an internationally recognized jiu-jitsu brand serving practitioners around the world. His work has included collaborations and projects involving notable athletes, personalities, and brands within martial arts and digital media.
Although his career has expanded into marketing, media, technology, real estate, and business development, jiu-jitsu has remained one of the defining threads of his life. Randy is also a father of four and believes the lessons developed on the mats — adaptability, humility, discipline, creativity, and perseverance — can elevate every area of life.
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